bebe Store Analysis

Another class assignment is to analyze and create a window display for the store bebe, located in Pacific Center.

bebe

Demographics:

Age 20-35

Working woman (lots of suiting, professional attire), but still has an active social life.

Price range is higher, approx salary $70 000-$100 000 annual

Customer is trendy, current, fashionable

Price Range:

Dress: Approximately $150, Tank Top $50, Jeans $90, Blouse $90, Sweater $120, Dress Pant $115, Jumpsuit $150, Shoes $170, Bag $115

What They Carry:

Workout Line called bebe Sport

Suiting

Party Dresses

Celebrity Line by the Kardashians (Kardashian for bebe)

Casual wear such as jeans, tank tops, sweaters

Accessories such as bags, jewelry, shoes

Current Promotions:

Suiting separates 40% Off, Activewear 30% Off

Current Window Display:

3 mannequins in party dresses, color theme black, red, white, gray, props guitars. Rock star theme. Backdrop of red and black.

My window display is Valentines Day themed, I noticed the current window has a use of props, that is why one of my mannequins is holding a rose. I also added in accessories from the bebe line, and showed off their shoes and a clutch as well.